Maya

Help

How to use Maya.

Getting started

  1. 1Sign in with TODD.
  2. 2Ask Maya a question, or start with Sharpen my message, Create a presentation, or Clarify my offer.
  3. 3Use Status report to download a summary of your plan.
  4. 4Open Plan or Status from the header to see what Maya sees.

Questions

Does Maya change my plan?

No. Maya suggests. You decide what changes.

What does Maya know about me?

What is in your TODD marketing plan and this conversation.

Can I keep a conversation?

Yes. Use Download chat under the input.

What is a status report?

A downloadable summary of your current marketing plan.

What Maya does

Advice, presentations, reports, and real work

Maya is TODD’s marketing advisor. She reads your profile and your marketing plan before she answers, so her advice is about your business, not marketing in general.

Ask for advice

Ask Maya anything about your marketing: your message, your offer, your audience, what to do this week. Advice is free.

Build a presentation

Tell Maya what the deck is for. She asks questions until she can tell a credible story, then builds the slides for you to download.

Get a status report

Choose Status report under the input for a downloadable summary of your marketing plan and where it stands.

Give her a job

On Maya’s work page, describe the work, for example “Build a LinkedIn calendar for the rest of October.” She plans it, drafts the posts, images and emails, and stops for your approval.

Maya’s work page

Approvals, questions, and jobs

When you give Maya a job, everything she needs from you shows up on her work page.

Maya has concerns
When a request works against your marketing plan, she says what it will cost (focus, time, images, audience) and recommends another way. You choose, and she records the decision.
Maya has a question
She asks one thing at a time, only when the answer changes the work, and offers likely answers.
Waiting for you
Anything that would publish, send or spend waits here. Approve items one at a time or all at once.
Jobs
Everything Maya is working on, step by step. Cancel a job at any time.
How hard Maya pushes back
Firm stops and makes her case. Standard stops and lists the consequences. Light goes ahead and tells you the consequences up front. She always tells you the consequences.

Finding your way

Where things are

Status
Maya’s pipeline, scorecard, and today’s work.
Plan
Your marketing plan as a board: goals, audiences, channels and campaigns.
Work
Jobs, approvals and Maya’s questions.
Profile
Your company details. Maya reads them before she advises.
Pricing
What is free and what comes with the Maya app.

More questions

What people ask about Maya

Is Maya free?

Advice is free, in any browser. Creating documents, decks and status reports, and downloading transcripts, come with the Maya app on iPhone and iPad; one subscription unlocks them on the web too.

Will Maya publish or send anything without me?

No. Publishing, sending, spending and deleting always wait for your approval. The one exception is Social autopilot: if you turn it on, Maya approves her own social posts.

Does Maya make things up?

No. She does not invent metrics, prices, dates, quotes or links. When a fact is missing she asks you, or leaves a [bracketed] placeholder for you to fill in.

What won’t Maya do?

Sales follow-ups with a specific person go to Outreach. Work that isn’t marketing goes to TODD or Moves. She never changes settings, mailboxes, billing or connected accounts.

Why is my calendar taking a few days to fill?

New images count against your workspace’s daily image allowance. Maya reuses images from your library first and spreads new ones across days, and tells you when they’ll be ready.

Where does Maya get her information?

Your TODD profile, your marketing plan, reference material in your Knowledge Base, what is already scheduled, and this conversation.